I can understand DoCoMo's need to embark on a new channel for generating revenue. However, as someone who had the contents of her wallet stolen a week ago, the lack of security with the FeliCa payment services is concerning to me. What I learned from my experience is that when it comes to stolen credit & debit cards, time is of the essence to minimize the impact of fraudulent purchases by having all of your accounts canceled quickly. But what is critical to canceling these accounts? A phone. And if yours is lost or stolen, along with all of your information, you're even farther behind in cutting off the thieves' spending.
Personal experiences aside, I think DoCoMo is smart to pursue a first-mover advantage with FeliCa while taking advantage of network effects and licensing revenue that come with not holding exclusive rights to the technology.
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I agree and think that DoCoMo has some real logistical issues to sort out with their financial partners before their e-wallet service can be called successful.
ReplyDeleteYou bring up a good point with the first mover advantage along with security. Is the first mover advantage really valuable enough to risk the outstanding security issues? If DoCoMo still has not worked out all the contingencies, they are putting themselves at great risk by pushing for the first mover advantage before they're really ready to roll out.
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